Thomas Cook and Brand USA have signed a major marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors.
The multi million dollar agreement is the biggest media and partnership deal Brand USA has made with a travel retailer in Europe.
The campaign, which will last three months from its launch in mid-January, will be across all platforms from on-line to in-store, direct and inflight.
It will run simultaneously across the UK, Germany, Belgium and the Netherlands.
Brand USA’s ‘Discover America’ initiative aims to raise awareness of and inspire travel to the USA by highlighting the diversity of experiences available.
It plans to promote traditional getaways like Florida and California as well as raising awareness of other states like Texas, Hawaii and the North East of the US.
«This partnership is a powerful combination to stimulate European travel to the U.S., leveraging the full strength of Thomas Cook as an omni-channel retailer,» said Thomas Cook’s Group head of media & partnerships, Stuart Adamson

Source:  http://www.travelmole.com/