From $3 billion in 2012 to $8 billion in 2013

Booking.com, the world’s number one accommodation site, continues to see strong  growth in mobile bookings. The total transaction value of mobile accommodation  bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013.  Looking back at the 2011 figure where Booking.com saw $1 billion in mobile bookings,  it is clear that mobile accommodation booking continues to grow rapidly year on year.

«Booking.com has more than 425,000 accommodations across 25 different  accommodation types, bookable via all devices, which is more than any other  accommodation site. The seamless booking experience across Booking.com’s mobile  and desktop devices combined with the quality of our highly rated apps, has driven  customers increased usage of their mobile devices,» says Booking.com CMO, Paul  Hennessy. «We’re seeing a shift in consumer behaviour from simply booking last  minute accommodations on mobile devices to planning, researching, booking and  utilizing post booking functionality on our mobile platforms. That’s why we recognize the  importance of delivering a world class, end to end experience that works well for both  immediate and longer term bookings.»

The online mobile hotel and accommodation bookings referred to above were made  through the Booking.com family of hotel booking apps including native apps for iOS and  Android, and through Booking.com’s mobile websites. More information about  Booking.com’s apps can be found here.

Source: hospitalitynet.org